Atlantic computer: a bundle of pricing options case solution atlantic computer, a leading player in the high-end server market, has detected a marketplace opportunity in the basic server segment they have developed a new server, the tronn, to meet the needs of this segment. Jowers responsible for developing the pricing strategy for the 'atlantic bundle' (ie the new tronn server plus the pesa software tool) swot analysis option 3 charge a price based on a cost-plus approach to pricing pesa (based on software tool's development costs) option 1 stick with company tradition by charging only for hardware and. Case 6 atlantic computer - a bundle of pricing options rasha elsohaily  saba khan  tabish syed  abduvali umarov  american university. 1607 words - 7 pages servers + pesa software (free) $4,000 this pricing strategy gives the lowest price however, by giving pesa for free, there is no substantial difference between tronn and zink however, by giving pesa for free, there is no substantial difference between tronn and zink. Value is more expensive than price atlantic computer is a company that is now entering in a top server marketto rule in this market they have designed a four times faster server 'tronn.
Re: pricing strategy for tronn server and pesa software executive summary the market for servers is changing, and atlantic computer has an exciting product offering well suited to thrive in this new market. Pricing the tronn server based on the price of the competitor's server (zink by ontario) with pesa for free assumption: 2 tronn servers with pesa software is equivalent to 4 zink servers price of 1 zink server= $1700, meaning 2 would be $3400. Pricing the tronn servers based on price of competitor server (zink by ontario) and pesa for free since 2 tronn server with pesa software is equivalent to 4 zink servers price of one zink server = $1700 / 2 tronn servers + pesa software free=41700= $6800 total price of 2 atlantic bundles = $6800 price of 1 atlantic bundle = $3400. Case solution for atlantic computer: a bundle of pricing options by neeraj bharadwaj, john b gordon abstract: atlantic computer, a leading player in the high-end server market, has detected a marketplace opportunity in the basic server segment.
We have to determine what pricing strategy should be implemented by atlantic computers to price atlantic bundle 2 swot analysis : atlantic computer : launch of basic server (tronn + pesa bundle ) strengths : 1strong player in high performance servers segment ( 20% market share ) 2. Atlantic computer: a bundle of pricing option submitted to date of submission submitted by prof joffi thomas july 31, 2009 ajay kumar meena arnab sarkar darpan gupta manikantha. Submitted by: group 11 atlantic computers are the largest manufacturer of servers and other high tech products with a 20% market revenue share in the segment the company plans to launch a basic server tronn and software pesa due to growth in demand for basic servers.
Atlantic computer, a main player in the top of the line server business, has identified a commercial center open door in the fundamental server section they have added to another server, the tronn, to address the issues of this portion. Our recommendations are based on an assessment of the # points of relative differentiation between the atlantic bundle and its next best alternative, ontario computer's zink server: first-order savings from $3866 00-$932 00 vs the zink server: one atlantic bundle (tronn server optimized with the pesa software) performs at four-times the speed of a [. Atlantic computer, a leading player in the high-end server market, has detected a marketplace opportunity in the basic server segment they have developed a new server, the tronn, to meet the needs of this segment.
Harvard business case studies solutions - assignment help atlantic computer: a bundle of pricing options, portuguese version is a harvard business (hbr) case study on sales & marketing , fern fort university provides hbr case study assignment help for just $11. Atlantic computer is faced with the question on pricing tronn and pesa it does not merely considers cost-plus, competition-based, and status-quo pricing but includes value-in-use pricing to come up with the appropriate but optimum cost of pricing. What price should jowers charge daytraderjournalcom for the atlantic bundle (that is, tronn servers + pesa software tool) according to the following four criteria option a): status-quo pricing $4000 for the atlantic bundle.
The atlantic bundle is a tronn waiter coupled with the performance enhancing server accelerator package tool pesa atlantic computer must make up one's mind on the pricing scheme situational analysis. Atlantic computer: a bundle of pricing options determine the price for two tronn servers plus pesa according to the following pricing methods: •status-quo pricing •competition-based pricing •cost-plus pricing (hint: footnote # 5) note: jowers makes a conservative estimate that two tronn servers plus pesa equals the performance of four. Atlantic computer a bunbdle of pricing options case analysis in this case, atlantic computer is a manufacturer of servers and high-tech products two market segments exist in the server industry: high performance and basic servers.
1 what price should jowers charge daytraderjournalcom for the atlantic bundle (ie, tronn servers + pesa software tool) be sure to evaluate status-quo pricing, competition-based pricing, cost-plus pricing, and value-in-use pricing. Price: $20 usd tutor description • atlantic computers is a manufacturer of servers and high-tech products • jason jowers joined the company four months back and he was responsible for the pricing strategy of the atlantic bundle ie (a package of the tronn server and pesa software tool) • the tronn was developed mainly for the. Caroline janota october 30, 2013 business-to-business marketing atlantic computer a bundle of pricing options case assignment questions 1 what price should jowers charge daytraderjournalcom for the atlantic bundle (ie, tronn servers+pesa software tool. Atlantic computers has been providing computer related sales and services to both residential and business customers in the williamston, pelzer, anderson and greenville areas of sc for 30 years.